From Haute Couture to Haute Cuisine
From Gucci to Louis Vuitton, luxury fashion brands are going into the restaurant business where they blend food, art and fashion together.
The post From Haute Couture to Haute Cuisine appeared first on LUXUO.
Image: Gucci
Though not obvious, fine dining and luxury fashion are parallel industries with a lot in common. They share everything from seasonality and trendiness, to reinvention and exclusivity. It only makes sense for the two industries to collide; revolutionising what it means to shop and eat.
Luxury fashion has always been far more than just about clothes. Nowadays, brands are looking to extend their influence and channel their creativity into other things in order to adapt to the ever-changing nature of business and fashion. So, what defines a luxury fashion house in 2022" Some might point to the kind of devoted following that deems the appointment of any new creative lead as controversial. For example, a shift into the lifestyle sector complete with a homeware line, or perhaps, a destination restaurant.
Image: Louis Vuitton
Not a week goes by without at least one fashion brand announcing the opening of a café or restaurant bearing its logo. As life returns to normal after two years of pandemic ? with consumers eager to go out ? the restaurant industry is emerging as a new segment for the luxury industry to conquer. Leading luxury brands have always found a natural outlet in the culinary segment, but with the re-emergence of the experience econo...
The post From Haute Couture to Haute Cuisine appeared first on LUXUO.
Image: Gucci
Though not obvious, fine dining and luxury fashion are parallel industries with a lot in common. They share everything from seasonality and trendiness, to reinvention and exclusivity. It only makes sense for the two industries to collide; revolutionising what it means to shop and eat.
Luxury fashion has always been far more than just about clothes. Nowadays, brands are looking to extend their influence and channel their creativity into other things in order to adapt to the ever-changing nature of business and fashion. So, what defines a luxury fashion house in 2022" Some might point to the kind of devoted following that deems the appointment of any new creative lead as controversial. For example, a shift into the lifestyle sector complete with a homeware line, or perhaps, a destination restaurant.
Image: Louis Vuitton
Not a week goes by without at least one fashion brand announcing the opening of a café or restaurant bearing its logo. As life returns to normal after two years of pandemic ? with consumers eager to go out ? the restaurant industry is emerging as a new segment for the luxury industry to conquer. Leading luxury brands have always found a natural outlet in the culinary segment, but with the re-emergence of the experience econo...
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