Fendi Brings High-Fashion To PokemónÂ
This collaboration sees the world of Japanese gaming and animation merge with one of the largest Italian fashion houses in the globe.
The post Fendi Brings High-Fashion To Pokemón appeared first on LUXUO.
In December of 2023, the Italian luxury brand Fendi announced a partnership with streetwear fashion FRGMT and the hyper-popular video game and animated media franchise Pokémon. Inspired by the Dragonite line, the collection will celebrate the Year of the Dragon and will be available online and in Fendi stores from early January 2024.
A promising match
The three-way partnership brings a collection of bags with Fendi?s emblematic FF logo and the Dragon-type Pokémon Dragonite as well as other figures like Dratini and Dragonair. Beyond bags, it also includes t-shirts, hoodies, wallets, soft-chain bracelets, and charm necklaces. Players of Pokémon Go, an augmented-reality mobile game, will also have the opportunity to customize their avatars with digital accessories.
Hiroshi Fujiwara, the founder of FRGMT and the so-called godfather of streetwear, shared his excitement about the project, commenting, ?It was a true honor to work with the house of FENDI, a traditional brand with outstanding craftsmanship. Grateful for this opportunity.?
Why luxury brands collaborate with video game companies
The first video game in the history of the world, Tennis for Two, is believed to have been released in 1958 by physicist William Higinbotham. Since then, the ...
The post Fendi Brings High-Fashion To Pokemón appeared first on LUXUO.
In December of 2023, the Italian luxury brand Fendi announced a partnership with streetwear fashion FRGMT and the hyper-popular video game and animated media franchise Pokémon. Inspired by the Dragonite line, the collection will celebrate the Year of the Dragon and will be available online and in Fendi stores from early January 2024.
A promising match
The three-way partnership brings a collection of bags with Fendi?s emblematic FF logo and the Dragon-type Pokémon Dragonite as well as other figures like Dratini and Dragonair. Beyond bags, it also includes t-shirts, hoodies, wallets, soft-chain bracelets, and charm necklaces. Players of Pokémon Go, an augmented-reality mobile game, will also have the opportunity to customize their avatars with digital accessories.
Hiroshi Fujiwara, the founder of FRGMT and the so-called godfather of streetwear, shared his excitement about the project, commenting, ?It was a true honor to work with the house of FENDI, a traditional brand with outstanding craftsmanship. Grateful for this opportunity.?
Why luxury brands collaborate with video game companies
The first video game in the history of the world, Tennis for Two, is believed to have been released in 1958 by physicist William Higinbotham. Since then, the ...
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