Everything You Need To Know About Supreme
Here?s a rundown of Supreme, the world?s most coveted streetwear brand of all time.
The post Everything You Need To Know About Supreme appeared first on LUXUO.
Image: Supreme
New York-based streetwear label Supreme is arguably one of the world?s most coveted brands of all time. Counting fans from all walks of life, the brand is has reached a cult status that it is common to see snaking queues at its physical boutiques around the world. So far, it has 14 stores in countries like the US, Germany, UK, Italy, France and Japan.
Founded in 1994 by designer James Jebbia, Supreme?s first brick-and-mortar shop was located on Lafayette Street in SoHo, Manhattan. The unassuming store was where skaters could get their basic staples such as hoodies, sweatshirts, and other paraphernalia. More importantly, Jebbia wanted the store to be a place where members of the skating community could hang out. The stores remain a space where different people can interact and exchange ideas to this day.
The cultural scene in the late 90s in New York was dominated by the convergence of skating and hip hop. It resulted in the growing prominence of streetwear style across the city. Supreme dedicated a few years to guerrilla marketing to make itself known to the niche community. The now-famous boxed red logo would be plastered all around. The brand even incurred the wrath of fashion giant Calvin Klein as Supreme stickers would be seen on the advertising posters.
The popularity of...
The post Everything You Need To Know About Supreme appeared first on LUXUO.
Image: Supreme
New York-based streetwear label Supreme is arguably one of the world?s most coveted brands of all time. Counting fans from all walks of life, the brand is has reached a cult status that it is common to see snaking queues at its physical boutiques around the world. So far, it has 14 stores in countries like the US, Germany, UK, Italy, France and Japan.
Founded in 1994 by designer James Jebbia, Supreme?s first brick-and-mortar shop was located on Lafayette Street in SoHo, Manhattan. The unassuming store was where skaters could get their basic staples such as hoodies, sweatshirts, and other paraphernalia. More importantly, Jebbia wanted the store to be a place where members of the skating community could hang out. The stores remain a space where different people can interact and exchange ideas to this day.
The cultural scene in the late 90s in New York was dominated by the convergence of skating and hip hop. It resulted in the growing prominence of streetwear style across the city. Supreme dedicated a few years to guerrilla marketing to make itself known to the niche community. The now-famous boxed red logo would be plastered all around. The brand even incurred the wrath of fashion giant Calvin Klein as Supreme stickers would be seen on the advertising posters.
The popularity of...
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