Everything You Need To Know About Fear of God Essentials
Here's the 101 on Jerry Lorenzo's quintessential Fear of God brand, which has become a stalwart in the streetwear culture.
The post Everything You Need To Know About Fear of God Essentials appeared first on LUXUO.
Fear of God founder Jerry Lorenzo has a long and winding journey in his career. He’s gone from working a retail job in the stock room of a Diesel to handling scholarships and partnerships for the Los Angeles Dodgers, to managing Dodgers star Matt Kemp ? he even threw upscale parties that would attract rappers and sports stars. Using the money he made from those parties, Lorenzo then began producing clothes.
READ MORE: Everything You Need To Know About Supreme
He started with a short-sleeve hoodie with zippers on the side, and then moved on to the elongated t-shirt and more. A year later, in 2012, Lorenzo managed to get his creations to Big Sean ? through connections of his wife. This led to Ye ? then still Kanye West ?approaching him for a consult on a collection the rapper was doing with A.P.C. This would blossom into a working relationship where Lorenzo created tour merch for Yeezy, Donda and many other projects.
Fear of God vs Fear of God Essentials
Image: Fear of God EssentialsImage: Fear of God Essentials
By 2015, Fear of God was already rising through the ranks and had become one of the most coveted streetwear brands. Ever the entrepreneur, Lorenzo was seeking was to make his clothes more accessible and ended up partnering with PacSun...
The post Everything You Need To Know About Fear of God Essentials appeared first on LUXUO.
Fear of God founder Jerry Lorenzo has a long and winding journey in his career. He’s gone from working a retail job in the stock room of a Diesel to handling scholarships and partnerships for the Los Angeles Dodgers, to managing Dodgers star Matt Kemp ? he even threw upscale parties that would attract rappers and sports stars. Using the money he made from those parties, Lorenzo then began producing clothes.
READ MORE: Everything You Need To Know About Supreme
He started with a short-sleeve hoodie with zippers on the side, and then moved on to the elongated t-shirt and more. A year later, in 2012, Lorenzo managed to get his creations to Big Sean ? through connections of his wife. This led to Ye ? then still Kanye West ?approaching him for a consult on a collection the rapper was doing with A.P.C. This would blossom into a working relationship where Lorenzo created tour merch for Yeezy, Donda and many other projects.
Fear of God vs Fear of God Essentials
Image: Fear of God EssentialsImage: Fear of God Essentials
By 2015, Fear of God was already rising through the ranks and had become one of the most coveted streetwear brands. Ever the entrepreneur, Lorenzo was seeking was to make his clothes more accessible and ended up partnering with PacSun...
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