Ermenegildo Zegna Rebrands Itself For A New Beginning
The luxury menswear label will be known as Zegna and will debut an updated logo in a new modern font.
The post Ermenegildo Zegna Rebrands Itself For A New Beginning appeared first on LUXUO.
Image: Zegna
December marks the dawn of a new era for luxury menswear brand Ermenegildo Zegna as the company will be rebranded. The brand will adopt a singular name, Zegna and its logo gets updated to a more modern font.
According to Zegna, the change in branding ?celebrates our family heritage while looking forward with an ownable and tightly defined aesthetic and attitude?. The Italian brand, for more than a century, has been following its own defined path and its connection to the road is remains unchanged.
Image: Zegna
From the initial road that its founder Ermenegildo Zegna built over a century ago, where he established the company in Northern Italy, now the company has expanded its footprint across the Atlantic Ocean to New York. The company is expected to complete its IPO this month on the New York Stock Exchange, and this is only the beginning of a new chapter in the history of Zegna.
READ MORE: Ermenegildo Zegna Group To Go Public in SPAC Deal Worth $3.2 Billion
For the brand, the journey is more important than the destination. From the time of its founder to the current third generation now led by Gildo Zegna, the focus has always been on building a community around the company?s wool mill. The founder ?built a new kind of ethical entrepreneurship and an ...
The post Ermenegildo Zegna Rebrands Itself For A New Beginning appeared first on LUXUO.
Image: Zegna
December marks the dawn of a new era for luxury menswear brand Ermenegildo Zegna as the company will be rebranded. The brand will adopt a singular name, Zegna and its logo gets updated to a more modern font.
According to Zegna, the change in branding ?celebrates our family heritage while looking forward with an ownable and tightly defined aesthetic and attitude?. The Italian brand, for more than a century, has been following its own defined path and its connection to the road is remains unchanged.
Image: Zegna
From the initial road that its founder Ermenegildo Zegna built over a century ago, where he established the company in Northern Italy, now the company has expanded its footprint across the Atlantic Ocean to New York. The company is expected to complete its IPO this month on the New York Stock Exchange, and this is only the beginning of a new chapter in the history of Zegna.
READ MORE: Ermenegildo Zegna Group To Go Public in SPAC Deal Worth $3.2 Billion
For the brand, the journey is more important than the destination. From the time of its founder to the current third generation now led by Gildo Zegna, the focus has always been on building a community around the company?s wool mill. The founder ?built a new kind of ethical entrepreneurship and an ...
-------------------------------- |
|
Puente Romano Beach Resort is a Lavish Mediterranean Oasis
30-04-2024 04:04 - (
luxury )
A Guide to Automated Spray Coating Machines
30-04-2024 04:04 - (
luxury )