Duty of Care: A. Lange & Söhne CEO Wilhelm Schmid
A. Lange & Söhne CEO Wilhelm Schmid explains what is really at the heart of the brand, and drops all manner of truth bombs about high-end watchmaking today.
The post Duty of Care: A. Lange & Söhne CEO Wilhelm Schmid appeared first on LUXUO.
A. Lange & Söhne CEO Wilhelm Schmid
The world is a very different place than it was just five years ago, especially when it comes to collecting watches. When we meet brand CEOs, new watches are always the easiest to discuss ? brands want to talk about novelties or special editions, for purely promotional purposes. If the resulting interview turns out to be a good conversation, so much the better, but it is not necessary. Today, just talking about what watches are available is fraught with danger. ?Just try getting a simple Lange 1 from us ? you will have some trouble,? said A. Lange & Söhne CEO Wilhelm Schmid.
We met Schmid at the A. Lange & Söhne boutique at Singapore’s ION Orchard, and we were determined to make up for our own lapses during our interview with the brand?s Product Development Director Anthony de Haas, where we mostly had a chat. Happily, this conversation did not spiral out of control, despite Schmid being a little jetlagged. To be fair, we were united in our mutual dismay at the difficult retail reality that Schmid described above.
At this very boutique, we learned that not everything is for exhibition purposes only, which was heartening. We cannot speak to the availability of a...
The post Duty of Care: A. Lange & Söhne CEO Wilhelm Schmid appeared first on LUXUO.
A. Lange & Söhne CEO Wilhelm Schmid
The world is a very different place than it was just five years ago, especially when it comes to collecting watches. When we meet brand CEOs, new watches are always the easiest to discuss ? brands want to talk about novelties or special editions, for purely promotional purposes. If the resulting interview turns out to be a good conversation, so much the better, but it is not necessary. Today, just talking about what watches are available is fraught with danger. ?Just try getting a simple Lange 1 from us ? you will have some trouble,? said A. Lange & Söhne CEO Wilhelm Schmid.
We met Schmid at the A. Lange & Söhne boutique at Singapore’s ION Orchard, and we were determined to make up for our own lapses during our interview with the brand?s Product Development Director Anthony de Haas, where we mostly had a chat. Happily, this conversation did not spiral out of control, despite Schmid being a little jetlagged. To be fair, we were united in our mutual dismay at the difficult retail reality that Schmid described above.
At this very boutique, we learned that not everything is for exhibition purposes only, which was heartening. We cannot speak to the availability of a...
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