Does Great Design Lead to Great Automotive Brands"
Aesthetics can only get you so far. From exquisite supercars to futuristic Teslas, how big a role does design play in the automotive industry"
The post Does Great Design Lead to Great Automotive Brands" appeared first on LUXUO.
Ferrari 296 GTB
The automotive industry is rapidly changing due to emerging technologies like electrification, autonomy, and connectivity. But, despite government support and growing economies of scale, these technologies remain rather expensive to develop and commercialise. Not only that, battery electric vehicles (BEVs) have low entry barriers, making the car business a lot more difficult, even for luxury manufacturers.
Needless to say, brand differentiation becomes critical in such situations, which in turn necessitates a greater emphasis on design, aesthetics, and visual appeal by the automakers. “Design works. Because it translates what a brand is at its core?where it comes from, where it’s going, and what makes it unique,” said Michael Mauer, Head of Volkswagen Group Design. “People automatically relate to a brand through design because it communicates with them as an emotional language.”
Porsche 911 GT3
VW Group and other European carmakers are, of course, well-recognised for their design roots, having produced icons such as the Porsche 911, the Jaguar E-Type, the Lamborghini Miura, and the BMW Z8. Mauer himself led the Porsche team that won the coveted Red Dot: Design Team of the Year award ...
The post Does Great Design Lead to Great Automotive Brands" appeared first on LUXUO.
Ferrari 296 GTB
The automotive industry is rapidly changing due to emerging technologies like electrification, autonomy, and connectivity. But, despite government support and growing economies of scale, these technologies remain rather expensive to develop and commercialise. Not only that, battery electric vehicles (BEVs) have low entry barriers, making the car business a lot more difficult, even for luxury manufacturers.
Needless to say, brand differentiation becomes critical in such situations, which in turn necessitates a greater emphasis on design, aesthetics, and visual appeal by the automakers. “Design works. Because it translates what a brand is at its core?where it comes from, where it’s going, and what makes it unique,” said Michael Mauer, Head of Volkswagen Group Design. “People automatically relate to a brand through design because it communicates with them as an emotional language.”
Porsche 911 GT3
VW Group and other European carmakers are, of course, well-recognised for their design roots, having produced icons such as the Porsche 911, the Jaguar E-Type, the Lamborghini Miura, and the BMW Z8. Mauer himself led the Porsche team that won the coveted Red Dot: Design Team of the Year award ...
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