Dior x Gran Turismo 7: The Gamification of Fashion
Featuring new and exclusive Dior racing gear for the player's avatar, the French fashion house enters the virtual world as they collaborate with Gran Turismo 7
The post Dior x Gran Turismo 7: The Gamification of Fashion appeared first on LUXUO.
Image: Dior
When a fashion house is as emblematic as that of Dior, its design can translate into almost any medium and still be irrevocably noticeable. Proving this in the form of yet another innovative collaboration, Kim Jones, Dior Men’s artistic director, has announced the start of a collaboration with racing video game, Gran Turismo 7 at the World Series Showdown in Szalburg, Austria.
As Dior’s first digital campaign, the collaboration will feature new and exclusive Dior racing gear that can be applied to a player’s driver avatar. By combining the house signatures with traditional racing motifs, Dior presents a new skin that sees the playable driver decked in a yellow and grey overall that’s paired with driving gloves, a set of race-inspired Diorizon sneakers, and a helmet finished in a blue and grey colorway. The overalls are kitted out with the Dior oblique on the top chest panel while Christian Dior Atelier and the “CD” logo come in the form of sponsor-esque patches on the same panel. Tying the whole collaboration together, the number “47” ? a nod to the house’s first and formative fashion show in 1947 ? is embellished within the racer’s silhouette and across...
The post Dior x Gran Turismo 7: The Gamification of Fashion appeared first on LUXUO.
Image: Dior
When a fashion house is as emblematic as that of Dior, its design can translate into almost any medium and still be irrevocably noticeable. Proving this in the form of yet another innovative collaboration, Kim Jones, Dior Men’s artistic director, has announced the start of a collaboration with racing video game, Gran Turismo 7 at the World Series Showdown in Szalburg, Austria.
As Dior’s first digital campaign, the collaboration will feature new and exclusive Dior racing gear that can be applied to a player’s driver avatar. By combining the house signatures with traditional racing motifs, Dior presents a new skin that sees the playable driver decked in a yellow and grey overall that’s paired with driving gloves, a set of race-inspired Diorizon sneakers, and a helmet finished in a blue and grey colorway. The overalls are kitted out with the Dior oblique on the top chest panel while Christian Dior Atelier and the “CD” logo come in the form of sponsor-esque patches on the same panel. Tying the whole collaboration together, the number “47” ? a nod to the house’s first and formative fashion show in 1947 ? is embellished within the racer’s silhouette and across...
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