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Culture Of Design

Cartier?s seven iconic creations embody the four guiding design principles of the Maison.
The post Culture Of Design appeared first on LUXUO.

From the sensual calligraphic handwritten oblique font to the intertwined C monogram and gold guirlande-adorned red jewellery boxes, the signature of French jeweller Cartier has been synonymous with luxury, wealth and elegance. Founded by Louis- François Cartier in the French capital of Paris in 1847, Cartier has gone on to be one of the most recognisable names in the world of luxury.
Through the eyes of the Maison, everything stems from a design evident in the Juste un Clou, Tank, Trinity, Love, Ballon Bleu, Santos and Panthère. In their simplest forms, these creations exist as inconspicuous objects ? a humble nail, a brancard, a trio of intertwined bands, an oval bracelet, a pebble-shaped watch and a pair of round-edged square watches. However, with Cartier?s four governing principles of pure lines, accurate shapes, precise proportions and precious details, these creations became icons in their own right with legendary stories to boot. This is Cartier?s Culture of Design. Pure Lines
The ability to be recognised instantly from the first glance in Cartier?s legendary collections represents the Maison?s pursuit of pure lines. When stripped down to its purest form, the Maison recognises these as structures such as the brancard of the Tank. It is with this obsession that has since elevated ordinary shapes to icons of the world.
Accurat...
Source: luxuo
URL: http://www.luxuo.com/

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