Collaborations are what made Supreme sale worth $2.1 billion to VF
Why did VF buy Supreme for $2.1 billion" Can they recoup their mega-acquisition costs amidst a chaotic retail environment" Just what makes Supreme one of the most successful fashion brands even during a pandemic induced retail apocalypse"
The post Collaborations are what made Supreme sale worth $2.1 billion to VF appeared first on LUXUO.
Beloved streetwear purveyor and skate giant Supreme has been sold to activewear conglomerate VF for $2.1 billion and the question on everyone’s mind is that in an intensely challenging covid-era economic environment, can the parent company of Vans, Timberland and The North Face, recoup their mega-acquisition a chaotic retail environment"
?We see no upside limitation on the brand. We see a clear line of sight to a billion dollars.? – VF Corp. Chief Financial Officer Scott Roe to investors Indeed, the Supreme x VF is one of the most significant acquisitions in the luxury industry, and certainly the most high profile sale to hit the streetwear sector. By volume, VF is among one of the largest apparel group in the world and Supreme is the most visible exemplar of skate culture ever to enter and subsequently dominant mainstream fashion.
VF Corp CEO Steve Rendle
What is VF corp getting with $2.1 billion Supreme acquisition"
In a call with investors, VF Corp. Chief Financial Officer Scott Roe believes that VF can leverage its size and clout against Supreme?s brand to roughly double sales to $1 billion. ?We see...
The post Collaborations are what made Supreme sale worth $2.1 billion to VF appeared first on LUXUO.
Beloved streetwear purveyor and skate giant Supreme has been sold to activewear conglomerate VF for $2.1 billion and the question on everyone’s mind is that in an intensely challenging covid-era economic environment, can the parent company of Vans, Timberland and The North Face, recoup their mega-acquisition a chaotic retail environment"
?We see no upside limitation on the brand. We see a clear line of sight to a billion dollars.? – VF Corp. Chief Financial Officer Scott Roe to investors Indeed, the Supreme x VF is one of the most significant acquisitions in the luxury industry, and certainly the most high profile sale to hit the streetwear sector. By volume, VF is among one of the largest apparel group in the world and Supreme is the most visible exemplar of skate culture ever to enter and subsequently dominant mainstream fashion.
VF Corp CEO Steve Rendle
What is VF corp getting with $2.1 billion Supreme acquisition"
In a call with investors, VF Corp. Chief Financial Officer Scott Roe believes that VF can leverage its size and clout against Supreme?s brand to roughly double sales to $1 billion. ?We see...
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