The end-to-end omnichannel e-commerce service provider prides agility, preparedness and innovation as their business success.
The post Co-Founder & CEO of Etaily, Alexander Friedhoff Sets Up E-Commerce Success appeared first on LUXUO.

If one was to look at co-founder & CEO of Etaily, Alexander Friedhoff’s curriculum vitae, you could say he was preparing to set up his own end-to-end omnichannel e-commerce service provider. But as he shared with LUXUO in the following interview, it takes more than just experience to ensure business success.

Could we start with sharing your background"

Etaily ? as a proven builder, retailer and enabler of digital global brands ? is the essence of my background.

My journey in the world of retail began at one of Germany’s most prestigious shirt-making companies, van Laack ? a brand with a history of more than 150 remarkable years. During my tenure there, I had the opportunity to work in various roles, from manufacturing and product development in Vietnam as well as in business development and eCommerce implementation around the globe, from subsidiaries in Australia to the headquarter in Germany. This experience provided me with insights into the complexity of retail, manufacturing, and global brand strategy.
My professional adventure didn’t stop there. I had the unique opportunity to work at Zalora, the Asian e-commerce platform that reigns supreme in the fashion and lifestyle sector across So...