Choose Excellence With Rémy Martin XO And Yifeng Li
Rémy Martin calls on new generations to relish life?s excellence along with actor Yifeng Li. Drink it all in ? capture, appreciate and cherish every given minute.
The post Choose Excellence With Rémy Martin XO And Yifeng Li appeared first on LUXUO.
Image: Rémy Martin
Rémy Martin has launched a new XO ad campaign and invites a new generation of pleasure-seekers to toast along with the multi-award winning actor and singer, Yifeng Li.
In partnership with FRED AND FARID China and shot by Australian filmmaker Kiku Ohe, the film presents an outlook of drinking in every minute of life’s given time. The ad exudes luxury and illustrates all the elements needed to live for today, tapping on the people, places and time.
Image: Rémy Martin
READ MORE: Rémy Martin XO Excellence for Cannes Film Festival
The French cognac manufacturer urges us to choose quality and experience the best things life has to offer ? attributes of the millennial mindset that Li epitomes. The House of Rémy Martin conveys: ?Excellence takes time, taste it now?. The film beautifully captures the sentiment and thrill of living in the moment, while respecting the history ? a perfect echo to the brand?s mission to ?Team Up for Excellence?.
For almost three centuries, at the very core of Rémy Martin is the culture of excellence. The brand has produced premium spirits that consistently appeal to the world?s most discerning connoisseurs. Its dedication in passing on the spirit of ...
The post Choose Excellence With Rémy Martin XO And Yifeng Li appeared first on LUXUO.
Image: Rémy Martin
Rémy Martin has launched a new XO ad campaign and invites a new generation of pleasure-seekers to toast along with the multi-award winning actor and singer, Yifeng Li.
In partnership with FRED AND FARID China and shot by Australian filmmaker Kiku Ohe, the film presents an outlook of drinking in every minute of life’s given time. The ad exudes luxury and illustrates all the elements needed to live for today, tapping on the people, places and time.
Image: Rémy Martin
READ MORE: Rémy Martin XO Excellence for Cannes Film Festival
The French cognac manufacturer urges us to choose quality and experience the best things life has to offer ? attributes of the millennial mindset that Li epitomes. The House of Rémy Martin conveys: ?Excellence takes time, taste it now?. The film beautifully captures the sentiment and thrill of living in the moment, while respecting the history ? a perfect echo to the brand?s mission to ?Team Up for Excellence?.
For almost three centuries, at the very core of Rémy Martin is the culture of excellence. The brand has produced premium spirits that consistently appeal to the world?s most discerning connoisseurs. Its dedication in passing on the spirit of ...
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