Cartier Masse Mystérieuse: Questioning Time
The Cartier Masse Mystérieuse is a haute horlogerie challenge, and a poetic challenge to one?s senses.
The post Cartier Masse Mystérieuse: Questioning Time appeared first on LUXUO.
Image: Cartier
Perhaps no brand at Watches and Wonders Geneva had so triumphant a return as Cartier. After leading a small group of brands out of BaselWorld in 1991, it now gets to tell a bunch of Swiss watchmaking big boys ?I told you so,? which must feel awesome. Nevertheless, it is the first watch show in a long time that Cartier could not dominate by sheer force of will, and an unassailable number of novelties, but the brand had no problem commanding attention. You will no doubt have heard and seen reports on the Tank Chinoise, and we will get there in our upcoming issue of WOW. For now, the temporal delights of the Cartier Masse Mystérieuse beckon because this is not a story about Cartier and watch shows in Geneva.
View this post on Instagram A post shared by Cartier Official (@cartier)
READ MORE: Cartier?s Regional CEO, Cecile Naour, Talks About the Importance of Empowering Women
I will admit to a bit of bias here because this watch piqued my interest the moment I saw it. Jack Forster of Hodinkee called it wonderfully strange, a fact I noted right after he posted it, in our own daily report from Geneva. By way of introduction, we will reproduce our initial summary, which we think is quite a good one: First of all, it is a mystery watch that shows all its t...
The post Cartier Masse Mystérieuse: Questioning Time appeared first on LUXUO.
Image: Cartier
Perhaps no brand at Watches and Wonders Geneva had so triumphant a return as Cartier. After leading a small group of brands out of BaselWorld in 1991, it now gets to tell a bunch of Swiss watchmaking big boys ?I told you so,? which must feel awesome. Nevertheless, it is the first watch show in a long time that Cartier could not dominate by sheer force of will, and an unassailable number of novelties, but the brand had no problem commanding attention. You will no doubt have heard and seen reports on the Tank Chinoise, and we will get there in our upcoming issue of WOW. For now, the temporal delights of the Cartier Masse Mystérieuse beckon because this is not a story about Cartier and watch shows in Geneva.
View this post on Instagram A post shared by Cartier Official (@cartier)
READ MORE: Cartier?s Regional CEO, Cecile Naour, Talks About the Importance of Empowering Women
I will admit to a bit of bias here because this watch piqued my interest the moment I saw it. Jack Forster of Hodinkee called it wonderfully strange, a fact I noted right after he posted it, in our own daily report from Geneva. By way of introduction, we will reproduce our initial summary, which we think is quite a good one: First of all, it is a mystery watch that shows all its t...
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