Calvin Klein Reinforces Marketing?s Cardinal Rule: Sex Sells
LUXUO strips the brand's strategy down to The Bear (and brief) essentials.
The post Calvin Klein Reinforces Marketing’s Cardinal Rule: Sex Sells appeared first on LUXUO.
Jeremy Allen fronts Calvin Klein’s Spring 2024 underwear campaign
As the world recovers from the salacious images of Jeremy Allen White?s now famous Calvin Klein Spring 2024 underwear campaign, LUXUO takes a moment to delve into the marketing magic (and madness) behind the hype. Calvin Klein had all the ingredients for a successful campaign. Firstly, in accurately casting the fresh-faced 32-year-old lead actor from the hit television show, The Bear who balances non-threatening masculinity with an effortless, nuanced sexuality. Secondly, rather than the signature black and white studio visuals fans have become accustomed to seeing, this campaign features Allen White reclining on a red sofa (which was recently announced to be available for free on Facebook Marketplace before the listing was subsequently closed due to an avalanche of bids) in a public rooftop setting against the New York City skyline. The proof is in the numbers. According to Launchmetrics, the campaign to date has generated approximately USD 12.7 million in media exposure for the brand within its first 48 hours. Calvin Klein’s post on Instagram has already reached 1.4 million likes.
Beauty is in the Eye of the Imagination
Jacob Elordi’s Calvin Klein Spring 2021 campaign
Part of the success behi...
The post Calvin Klein Reinforces Marketing’s Cardinal Rule: Sex Sells appeared first on LUXUO.
Jeremy Allen fronts Calvin Klein’s Spring 2024 underwear campaign
As the world recovers from the salacious images of Jeremy Allen White?s now famous Calvin Klein Spring 2024 underwear campaign, LUXUO takes a moment to delve into the marketing magic (and madness) behind the hype. Calvin Klein had all the ingredients for a successful campaign. Firstly, in accurately casting the fresh-faced 32-year-old lead actor from the hit television show, The Bear who balances non-threatening masculinity with an effortless, nuanced sexuality. Secondly, rather than the signature black and white studio visuals fans have become accustomed to seeing, this campaign features Allen White reclining on a red sofa (which was recently announced to be available for free on Facebook Marketplace before the listing was subsequently closed due to an avalanche of bids) in a public rooftop setting against the New York City skyline. The proof is in the numbers. According to Launchmetrics, the campaign to date has generated approximately USD 12.7 million in media exposure for the brand within its first 48 hours. Calvin Klein’s post on Instagram has already reached 1.4 million likes.
Beauty is in the Eye of the Imagination
Jacob Elordi’s Calvin Klein Spring 2021 campaign
Part of the success behi...
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