Bvlgari Zepeto World: Explore the Metaverse with Bvlgari
Complete a quest on the Bvlgari Zepeto World and you will stand to obtain a virtual B.Zero1.
The post Bvlgari Zepeto World: Explore the Metaverse with Bvlgari appeared first on LUXUO.
Image: Bvlgari
Roman jeweller Bvlgari remains steadfast in its commitment to wooing a fresh generation of customers to its universe. Starting from its appointment of Lalisa (aka Lisa) from Kpop girl group Blackpink, the motion has been set for Bvlgari to follow the zeitgeist of the contemporary world so that it remains top of mind in this highly competitive industry.
An establishment with over a century of history, Bvlgari has always been adaptable to the winds of change. Bvlgari constantly stayed ahead of its competitors by introducing innovations that rewrote the rule of the jewellery industry and ushered in new trends that ultimately cemented the brand as one of the top leaders.
Image: Bvlgari
READ MORE: Bvlgari ?Magnifica? Stars Lalisa Manoban, Zendaya and more
Continuing this trajectory is paramount in today?s time where consumers? preferences are fleeting. Besides leveraging on star power like celebrities who will wear jewellery pieces to major red carpets like the Oscars or the Venice Film Festival, Bvlgari is looking to make itself more recognisable with the younger crowd. The brand has announced that it will open an exclusive virtual world on Zepeto, which is said to be Asia?s largest metaverse platform.Â
The virtual coming together will run from 31 August and ...
The post Bvlgari Zepeto World: Explore the Metaverse with Bvlgari appeared first on LUXUO.
Image: Bvlgari
Roman jeweller Bvlgari remains steadfast in its commitment to wooing a fresh generation of customers to its universe. Starting from its appointment of Lalisa (aka Lisa) from Kpop girl group Blackpink, the motion has been set for Bvlgari to follow the zeitgeist of the contemporary world so that it remains top of mind in this highly competitive industry.
An establishment with over a century of history, Bvlgari has always been adaptable to the winds of change. Bvlgari constantly stayed ahead of its competitors by introducing innovations that rewrote the rule of the jewellery industry and ushered in new trends that ultimately cemented the brand as one of the top leaders.
Image: Bvlgari
READ MORE: Bvlgari ?Magnifica? Stars Lalisa Manoban, Zendaya and more
Continuing this trajectory is paramount in today?s time where consumers? preferences are fleeting. Besides leveraging on star power like celebrities who will wear jewellery pieces to major red carpets like the Oscars or the Venice Film Festival, Bvlgari is looking to make itself more recognisable with the younger crowd. The brand has announced that it will open an exclusive virtual world on Zepeto, which is said to be Asia?s largest metaverse platform.Â
The virtual coming together will run from 31 August and ...
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