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Bvlgari Product Chief: Beauty Is in the Italian DNA

To Bvlgari?s product creation executive director Fabrizio Buonamassa Stigliani, design and creativity are not circumscribed by object categories?they are an all?encompassing spirit and sensibility.
The post Bvlgari Product Chief: Beauty Is in the Italian DNA appeared first on LUXUO.

Fabrizio Buonamassa Stigliani

An aesthete in every sense of the word, Fabrizio Buonamassa Stigliani, product creation executive director at Bvlgari, is no stranger to the power of lateral thinking, having designed across a wide swath of products, from breathtaking automobiles to sleek furniture and the groundbreaking, record?breaking Bvlgari Octo Finissimo collection of watches. While he was in Singapore recently for the fourth edition of LVMH Watch Week, we caught up with him to pick his brain on the house?s distinct style signature, the need to nourish one?s creativity and the meaning of good design.
Is there a through line among the Bvlgari timepieces presented at LVMH Watch Week 2023"

Colour is one, but for Bvlgari, colour is always a through line. This year, we present jewellery watches and when we talk about jewellery, we talk about colours. 

READ MORE: Bvlgari CEO Jean-Christophe Babin tells LUXUO that Luxury?s New Frontier is Women

How would you describe the unmistakably Italian way of mixing and matching colour, because it?s quite striking and distinct.

And unique. We ha...
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