Breitling Acquires Universal Geneve in First Major Deal
"As excited as we are, we are also fully aware of the task at hand and the profound heritage we are set to uphold," states Georges Kern, CEO of Breitling
The post Breitling Acquires Universal Geneve in First Major Deal appeared first on LUXUO.
In 1965, Universal Geneve won the Diamonds-International Awards in New York with this model
In a comeback that watch enthusiasts have been long dreaming of, watchmaker Breitling has announced its acquisition of Universal Genève and in doing so, marking the revival of the Swiss watchmaking Icon. Long known for its renowned horological artistry, innovative in-house movements and mythical models Universal Genève was once hailed as the “couturier of watchmaking”. However, the advent of the quartz crisis significantly challenged the company, marking a shift in its trajectory. With Universal Genève acquisition from the Hong Kong based Stelux Group, Breitling aims to restore the storied brand to its former glory, grounding the brand in its Swiss tradition while keeping it poised for contemporary relevance.
Universal Geneve watchmakers working in the factory, ca. 1960s
According to Joseph Wong, chairman and CEO of Stelux Group, the management at Breitling has demonstrated that it is 100 percent committed to ensuring that Universal Genève lives on, not just in name but in spirit. “Rebuilding a brand with such a rich narrative is not a quick endeavor?it is a meticulous labor of love that we anti...
The post Breitling Acquires Universal Geneve in First Major Deal appeared first on LUXUO.
In 1965, Universal Geneve won the Diamonds-International Awards in New York with this model
In a comeback that watch enthusiasts have been long dreaming of, watchmaker Breitling has announced its acquisition of Universal Genève and in doing so, marking the revival of the Swiss watchmaking Icon. Long known for its renowned horological artistry, innovative in-house movements and mythical models Universal Genève was once hailed as the “couturier of watchmaking”. However, the advent of the quartz crisis significantly challenged the company, marking a shift in its trajectory. With Universal Genève acquisition from the Hong Kong based Stelux Group, Breitling aims to restore the storied brand to its former glory, grounding the brand in its Swiss tradition while keeping it poised for contemporary relevance.
Universal Geneve watchmakers working in the factory, ca. 1960s
According to Joseph Wong, chairman and CEO of Stelux Group, the management at Breitling has demonstrated that it is 100 percent committed to ensuring that Universal Genève lives on, not just in name but in spirit. “Rebuilding a brand with such a rich narrative is not a quick endeavor?it is a meticulous labor of love that we anti...
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