Breguet Collaborates with Frieze
The global art fair Frieze and Breguet announced a partnership running till 2024, featuring special artwork by Pablo Bronstein.
The post Breguet Collaborates with Frieze appeared first on LUXUO.
Image: Da Ping Lou for Breguet
As a watchmaker, Breguet has always been deeply tied with the world of fine art, and the preservation of legacy and tradition so the news of its partnership with Frieze, the global art fair, is only natural. The watchmaker is even the subject of a famous book by George Daniels called The Art of Breguet. The partnership with Frieze has a contemporary flavour and will run to 2024.
To kick things off, Frieze New York is just around the corner, May 18 to 22 in fact, and demonstrates how this partnership will work. Frieze has announced that artist Pablo Bronstein will collaborate with Breguet to create response artwork to the watchmaker?s works, world and legacy throughout 2022. These commissions will be featured at the Breguet lounge at each fair, including the one in New York, at The Shed in Manhattan.
Image: Da Ping Lou for Breguet
READ MORE: Swatch Group Veteran, Lionel a Marca To Take CEO Position of Breguet
At this fair, visitors should take the chance to admire a historical “Souscription” pocket watch from the Breguet Museum. This minimalistic pocket watch influenced the business of watchmaking for generations and is still relevant today. The Souscription watch is the inspiration behind the contemporary Tradition collection...
The post Breguet Collaborates with Frieze appeared first on LUXUO.
Image: Da Ping Lou for Breguet
As a watchmaker, Breguet has always been deeply tied with the world of fine art, and the preservation of legacy and tradition so the news of its partnership with Frieze, the global art fair, is only natural. The watchmaker is even the subject of a famous book by George Daniels called The Art of Breguet. The partnership with Frieze has a contemporary flavour and will run to 2024.
To kick things off, Frieze New York is just around the corner, May 18 to 22 in fact, and demonstrates how this partnership will work. Frieze has announced that artist Pablo Bronstein will collaborate with Breguet to create response artwork to the watchmaker?s works, world and legacy throughout 2022. These commissions will be featured at the Breguet lounge at each fair, including the one in New York, at The Shed in Manhattan.
Image: Da Ping Lou for Breguet
READ MORE: Swatch Group Veteran, Lionel a Marca To Take CEO Position of Breguet
At this fair, visitors should take the chance to admire a historical “Souscription” pocket watch from the Breguet Museum. This minimalistic pocket watch influenced the business of watchmaking for generations and is still relevant today. The Souscription watch is the inspiration behind the contemporary Tradition collection...
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