Brand Director Erwin Bamps: Prestige?s Move Into Multihull Market
Bamps, as Brand Director of Prestige, has pioneered innovative designs like the X-Line and now the M-Line of multihull motor yachts.
The post Brand Director Erwin Bamps: Prestige?s Move Into Multihull Market appeared first on LUXUO.
Erwin Bamps, Brand Director
Prestige has arguably changed as much in the last four years as it had in the previous 30 in terms of yachts you?re offering. So, when you were appointed Brand Director in November 2018, what was your brief"
When they hired me, they said Prestige is already a brand, but it isn?t that well recognised as such and there?s still potential to develop. They wanted to really start showing it as an individual brand with its own vision and strategy, not so linked to where it came from, Jeanneau, and to find its own footing.
To take it to the next level, to be face to face with the world?s other established motor yacht brands, we needed to give it its own management and vision that?s not an extension of another Groupe Beneteau brand, so to find its own way forward.
First, we had to find its soul, what the brand is about. Prestige?s soul is about creating and adding quality of life. We believe a lot of that is on the water, so we want to give people the opportunity to enjoy that in comfort, while looking at a wide horizon and spending time with loved ones. We then looked at building opportunities to enhance that.
When we launched the X-Line with the X70 in 2020, that was a first step towards greater spaces tha...
The post Brand Director Erwin Bamps: Prestige?s Move Into Multihull Market appeared first on LUXUO.
Erwin Bamps, Brand Director
Prestige has arguably changed as much in the last four years as it had in the previous 30 in terms of yachts you?re offering. So, when you were appointed Brand Director in November 2018, what was your brief"
When they hired me, they said Prestige is already a brand, but it isn?t that well recognised as such and there?s still potential to develop. They wanted to really start showing it as an individual brand with its own vision and strategy, not so linked to where it came from, Jeanneau, and to find its own footing.
To take it to the next level, to be face to face with the world?s other established motor yacht brands, we needed to give it its own management and vision that?s not an extension of another Groupe Beneteau brand, so to find its own way forward.
First, we had to find its soul, what the brand is about. Prestige?s soul is about creating and adding quality of life. We believe a lot of that is on the water, so we want to give people the opportunity to enjoy that in comfort, while looking at a wide horizon and spending time with loved ones. We then looked at building opportunities to enhance that.
When we launched the X-Line with the X70 in 2020, that was a first step towards greater spaces tha...
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