The BAYC-inspired NFT fast food restaurant becomes the first to accept Ethereum and ApeCoin, showing the marketing potential of translating Web3 into the real world.
The post Bored Ape-Themed NFT Restaurant Opens In California appeared first on LUXUO.

Image: Bored & Hungry

Last weekend on 9 April, the Bored Ape Yacht Club-themed restaurant had its grand opening. Situated in Long Beach, California, Bored & Hungry is the first restaurant to accept $APE cryptocurrency as payment.

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FIRST RESTAURANT TO ACCEPT ETH & $APE!!!!!! WE DID IT!!! pic.twitter.com/8DshJ2uI4v? JustBoredAndHungry (@BoredNHngry) April 9, 2022

Spanning 1,700 square feet, the restaurant was devised by food entrepreneur Andy Nguyen, who is well-known for his exciting food concepts. Back in March, Nguyen spent USD$267,000 to purchase Bored Ape #6184 and two Mutant Apes to receive access to the IP ownership rights and community granted to holders of the NFT, as per Hypebeast.
View this post on Instagram A post shared by @justborednhungry

Along with Kevin Seo and the Bored Ape community, Nguyen opened a pop-up restaurant based on Bored Ape #6184. Nguyen is also a co-founder of Afters Ice Cream, Matte Black Coffee, Pig Pen Delicacy, Portside Fish Co., Dough & Arrow, Banh Xeo Boys, and media company Happy Hours Group.

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For co-owner...