Blackpink?s LISA Is Chivas? First Asian Female Represent
Global sensation LISA continues to inspire, break boundaries and give back as she spearheads Chivas Regal?s new campaign. Only the finest character to represent the finest malt and grain whiskies.
The post Blackpink?s LISA Is Chivas? First Asian Female Represent appeared first on LUXUO.
Image: Chivas
Blackpink?s LISA is the new ambassador of leading blended Scotch whisky Chivas, and also making history as the first female face of the brand in Asia.
In Chivas? new ?I Rise, We Rise? campaign, the influential K-pop musician shares how her journey blends seamlessly with the manufacturer?s ethos of ?success and elevating those around you?. As LISA continues to forge her own path and inspire on greater, global levels, Chivas is all set in appealing to a new generation of Scotch drinkers, especially in Asia.
READ MORE: Balmain and Chivas Combine Fashion and Whisky
Image: Chivas
Image: Chivas
Leading in self-confidence and empowerment, LISA has undoubtedly broken boundaries and went beyond social parameters in her story to success. K-pop is a definite non-stop hustle and LISA proved that multiple years of training and tenacity have definitely paid off.
LISA is the ultimate symbol of hard work, determination, humility and generosity ? an apposite embodiment of Chivas? principles. ?There were no shortcuts to get where I am,? LISA says in the campaign film. ?After being on such a huge personal journey and hustling over the past few years, I want to inspire p...
The post Blackpink?s LISA Is Chivas? First Asian Female Represent appeared first on LUXUO.
Image: Chivas
Blackpink?s LISA is the new ambassador of leading blended Scotch whisky Chivas, and also making history as the first female face of the brand in Asia.
In Chivas? new ?I Rise, We Rise? campaign, the influential K-pop musician shares how her journey blends seamlessly with the manufacturer?s ethos of ?success and elevating those around you?. As LISA continues to forge her own path and inspire on greater, global levels, Chivas is all set in appealing to a new generation of Scotch drinkers, especially in Asia.
READ MORE: Balmain and Chivas Combine Fashion and Whisky
Image: Chivas
Image: Chivas
Leading in self-confidence and empowerment, LISA has undoubtedly broken boundaries and went beyond social parameters in her story to success. K-pop is a definite non-stop hustle and LISA proved that multiple years of training and tenacity have definitely paid off.
LISA is the ultimate symbol of hard work, determination, humility and generosity ? an apposite embodiment of Chivas? principles. ?There were no shortcuts to get where I am,? LISA says in the campaign film. ?After being on such a huge personal journey and hustling over the past few years, I want to inspire p...
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