The company will now be in the hands of a trust and non-profit organisation while remaining a for-profit entity.
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Patagonia has made headlines with its recent announcement that its founder, Yvon Chouinard will give up the company?s ownership to a trust and non-profit organisation. This move, unheard in the fashion industry, makes the outdoor apparel maker one of the biggest donors in climate philanthropy. More than just paying lip service to sustainability, the company tackles the environmental issues head-on.

According to The New York Times, Patagonia is valued at US$3 billion with annual profits hitting about US$100 million. With such a sizable income, one could only imagine the potentiality for good it could have on the world if charitable organisations have access to it. And this is what the money earned is used for at Patagonia as it is redistributed to support efforts in combating climate change and protecting undeveloped lands across the globe. This is done through the Holdfast Collective, which offers monetary aid to grassroots committees and politicians that aligns with the company?s ethos.
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