The luxury fashion brand plans to complete its digital ecosystem with the inclusion of cryptocurrencies.
The post Balenciaga Accepts Cryptocurrencies in the US Starting in June appeared first on LUXUO.

Image: Balenciaga

Balenciaga made headlines with its recent resort show at the New York Stock Exchange, and it continues to stay plugged into conversations with its announcement that starting next month in June, customers can pay with Bitcoin and Ethereum.

The luxury fashion house joins labelmate Gucci in giving its approval for this nascent form of payment and reaffirms the conglomerate?s commitment to the digital world. Balenciaga will offer this payment method to its retail stores on Madison Avenue in New York and Rodeo Drive in Beverly Hills, Los Angeles.
READ MORE: Gucci Furthers Its Stake in Blockchain

For a long time, the volatility of cryptocurrencies has become an obstacle for business owners to embrace this new form of technology fully. Many are not keen on including or expanding into the digital world because of its uncertainty, but Balenciaga has disclosed that it is ?thinking long term,? and temporary fluctuations are nothing new.

Bearing that in mind, the company believes that its venture will be fruitful in the future as the adoption of cryptocurrencies become more mainstream. More and more luxury companies have started to accept it, the most recent being TAG Heuer.

READ MORE: TAG Heuer Leads LVMH Group in Accepting Cryptocurrencies

Ac...