Augmented Reality at the Shoppes at Marina Bay Sands shows the Future of Luxury Retail
The famed Shoppes at Marina Bay Sands will be the first mall in Southeast Asia to incorporate Augmented Reality technology, blurring the line between online and offline luxury retail
The post Augmented Reality at the Shoppes at Marina Bay Sands shows the Future of Luxury Retail appeared first on LUXUO.
Almost four months into the COVID-19 pandemic, businesses across international markets face the fact that whatever “new normal” is, it remains uncertain. For the fashion industry, stopped orders and supply chain disruptions have resulted in high street brand losses and some bankruptcies.
With the lockdowns and threats of a second virus wave, customer travel both domestic and overseas are at an impasse — whether its weekend shopping at your local mall or destination shopping — brands need to discover new strategies to attract and retain homebound shoppers. As countries move into latter stages of the pandemic, so too has media consumption increased across all in-home channels: web browsing is up 70%, followed by 63% increase in (traditional) TV viewing increasing while social media engagement has rocketed by 61%. Overseas travel constraints present a particular problem for luxury brands targeting the Chinese market, in which a large proportion of luxury spending occurs overseas. In 2018, roughly 70% of Chinese luxury consumption took place at travel destinations according to McKinsey’s China Luxury Report 2019.
Phase 1 of New Normal: “Goin...
The post Augmented Reality at the Shoppes at Marina Bay Sands shows the Future of Luxury Retail appeared first on LUXUO.
Almost four months into the COVID-19 pandemic, businesses across international markets face the fact that whatever “new normal” is, it remains uncertain. For the fashion industry, stopped orders and supply chain disruptions have resulted in high street brand losses and some bankruptcies.
With the lockdowns and threats of a second virus wave, customer travel both domestic and overseas are at an impasse — whether its weekend shopping at your local mall or destination shopping — brands need to discover new strategies to attract and retain homebound shoppers. As countries move into latter stages of the pandemic, so too has media consumption increased across all in-home channels: web browsing is up 70%, followed by 63% increase in (traditional) TV viewing increasing while social media engagement has rocketed by 61%. Overseas travel constraints present a particular problem for luxury brands targeting the Chinese market, in which a large proportion of luxury spending occurs overseas. In 2018, roughly 70% of Chinese luxury consumption took place at travel destinations according to McKinsey’s China Luxury Report 2019.
Phase 1 of New Normal: “Goin...
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