Alessandro Sartori and the Art of Subtlety
Everything about Zegna artistic director Alessandro Sartori is a quiet study of elegance?his demeanour, the way he enters a room, and how he continuously crafts excitement at the Italian menswear brand.
The post Alessandro Sartori and the Art of Subtlety appeared first on LUXUO.
Zegna artistic director Alessandro Sartori
Alessandro Sartori is a fan of the Formula One races. He must be?he?s been travelling here for the Singapore Grand Prix since 2018, taking in the race from the top of The Fullerton Hotel while Zegna holds a by-invite-only trunk show and party during race weekend. It has become a sort of Zegna tradition with friends of the brand flown in from around the region to revel in the atmosphere annually. You would see mannequins dressed in Zegna and racks of clothes positioned around the suite but no one is pushing for a sale?at least not on the evening of the finals.
I don?t think Sartori cares much for it too.
It?s not that the artistic director of Zegna isn?t particularly interested in heading a profitable business; he knows that his directional menswear designs sell. And they do. Zegna Group?s preliminary first-half revenues for 2023 reached more than EUR900 million, of which Zegna-branded products (Sartori-designed pieces as well as licensed products) account for EUR541 million, a 27.3 per cent increase from the year before.
Everything that Sartori has been doing point to the year-end financials looking to be just as promising.
A Zegna trunk ...
The post Alessandro Sartori and the Art of Subtlety appeared first on LUXUO.
Zegna artistic director Alessandro Sartori
Alessandro Sartori is a fan of the Formula One races. He must be?he?s been travelling here for the Singapore Grand Prix since 2018, taking in the race from the top of The Fullerton Hotel while Zegna holds a by-invite-only trunk show and party during race weekend. It has become a sort of Zegna tradition with friends of the brand flown in from around the region to revel in the atmosphere annually. You would see mannequins dressed in Zegna and racks of clothes positioned around the suite but no one is pushing for a sale?at least not on the evening of the finals.
I don?t think Sartori cares much for it too.
It?s not that the artistic director of Zegna isn?t particularly interested in heading a profitable business; he knows that his directional menswear designs sell. And they do. Zegna Group?s preliminary first-half revenues for 2023 reached more than EUR900 million, of which Zegna-branded products (Sartori-designed pieces as well as licensed products) account for EUR541 million, a 27.3 per cent increase from the year before.
Everything that Sartori has been doing point to the year-end financials looking to be just as promising.
A Zegna trunk ...
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