Agent Provocateur Showcases The Inherent Power of Female Mystique
Embodying female mystique through ambition and drive ? Agent Provocateur's latest Spring/Summer campaign demonstrates one?s duality of strength with effortless grace & precise motion.
The post Agent Provocateur Showcases The Inherent Power of Female Mystique appeared first on LUXUO.
Harrison Claye, Olympic hurdler and sprinter.
Spotlighting four international athletes this Spring/Summer 2020, British lingerie retailer, Agent Provocateur, dubs its latest campaign, ?#WePlayToWin?. Featuring pole vault champion Alysha Newman, gymnast Georgia-Mae Fenton, Olympic hurdler Harrison Claye, and climber Sasha Digiulian, the advertorial in commemoration of International Women?s Day, showcases each high-achieving sportswoman?s outstanding abilities in their respective fields. Agent Provocateur Showcases The Inherent Power of Female Mystique
Sasha Digiulian, American rock climber
Decked out in push-up bras, lace, garter belts, elaborate gold chains and flimsy robes, each woman?s attire was self-selected to fit the context of their discipline ? a detail which creative director, Sarah Shotton hopes will change the ?male-centric? narrative and stigma of both the fashion and lingerie industry.
Alysha Newman, Canadian track and field athlete
?A lot of times, as an elite athlete I feel we are told we are powerful but not feminine, so to have a brand celebrate a physique like mine spoke volumes to me. Because to me, my strength is my femininity. They don?t exist on either side of a divide....
The post Agent Provocateur Showcases The Inherent Power of Female Mystique appeared first on LUXUO.
Harrison Claye, Olympic hurdler and sprinter.
Spotlighting four international athletes this Spring/Summer 2020, British lingerie retailer, Agent Provocateur, dubs its latest campaign, ?#WePlayToWin?. Featuring pole vault champion Alysha Newman, gymnast Georgia-Mae Fenton, Olympic hurdler Harrison Claye, and climber Sasha Digiulian, the advertorial in commemoration of International Women?s Day, showcases each high-achieving sportswoman?s outstanding abilities in their respective fields. Agent Provocateur Showcases The Inherent Power of Female Mystique
Sasha Digiulian, American rock climber
Decked out in push-up bras, lace, garter belts, elaborate gold chains and flimsy robes, each woman?s attire was self-selected to fit the context of their discipline ? a detail which creative director, Sarah Shotton hopes will change the ?male-centric? narrative and stigma of both the fashion and lingerie industry.
Alysha Newman, Canadian track and field athlete
?A lot of times, as an elite athlete I feel we are told we are powerful but not feminine, so to have a brand celebrate a physique like mine spoke volumes to me. Because to me, my strength is my femininity. They don?t exist on either side of a divide....
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