Sometimes surprises come in the guise of super market shopping. The German supermarkets Lidl are known for their thrift store policies and odd placement of products on shelves (with the crate). Among those products and trinkets lies fragrance...

 The drift into the corporate mainstream by some of the older niche brands always creates the risk of a possible (or rather probable") diminishing of innovation and creativity as a result: Tom Ford, L\'Artisan Parfumeur, Penhaligon\'s, Le...

 Glamour fragrances go hand in hand with the celebrities who endorsed them. No myth is stronger than the tie of Marylin Monroe with Chanel No 5 Parfum or Audrey Hepburn with L\'Interdit by her preferred couturier Givenchy from the 1950s. Whereas...

 This glorious resinous scent of cool frankincense is pure magic at this time of the year!  I absolutely love La Liturgie des Heures by Jovoy; its goth spirit, chilling, cool, anchorite is perfect for someone like Wednesday Addams. Here are some...

 My friend Chandler Burr unfolded the story of how the charming and cerebral Jean Claude Ellena was inspired for this fragrance in a New Yorker piece which catapulted a series of events for both him and perfumery reportage. Looking for the starting...

 Hermès launched another vegetal, light, and airy fragrance in its Cologne collection in July 2022. Eau de Basilic Pourpre represents a sunny and summery Mediterranean scent, inspired by basil at a farmer\'s market, a very common occurrence in...

I have been consulted on an article on Gourmand Fragrances on the prestigious publication of Who What Wear. The author Marie Lori covers the reasons and nuances of gourmand fragrances on the market now and why they clicked with audiences so much,...

 Naked Lady Godiva, Countess of Mercia, rides on her proud gray horse, with leather bridles and wet saddle, keeping her word as a personal wager against her husband, on the occasion of relief from her husband\'s excessive taxation to the...

Chanel often comes to mind when we talk about festive occasion drenched in champagne, if only because of the reputation of aldehydes being fizzy and sparkling materials (the aldehyde sequence in No.5 is mostly citrusy and waxy, to be honest,...

 For many of us, the process of elimination is fierce and daunting. How to go about it without a sense of loss" On the other hand, the specter of chaos is looming. We tend to amass hundreds of bottles and, on top of that, thousands (it...

 It doesn\'t matter that Dior Homme is everywhere, either in one of its -many- versions, or in some copy of it from another brand. It remains one of the most interesting men\'s releases of the last twenty years, because the formula brings a...

Although we tend to overlook Boss fragrances, if only because of their ubiquitousness and confusing names, apparently, they still possess the power to surprise us. Color me impressed, then, upon discovering that Boss Bottled Elixir is nothing short...

 Happy new year!The following pictures from Dior\'s opening and exhibits in Asian metropolises are testament to LVMH\'s wish to dominate those markets. The beautiful images are breath taking! 

In 2016, the house of Thierry Mugler opened a new chapter in the story of the famous gourmand galaxy of Angel fragrances - the "futuristic-gourmand" Angel Muse. The Muse Eau de Toilette version of this scent came out at the end of 2017.  The...

Back in August 2023, Jean Paul Gaultier launched Gaultier Divine, the brand\'s new feminine fragrance, classified as a gourmand marine floral. American actress Yara Shahidi has been selected to represent the new fragrance, imagined as a...

A dirty mind is a joy forever, they say! The newest Baruti perfume, Oh my deer!, a play upon the expression and the deer musk ingredient prized in perfumery, started as an exercise in recreating the scent of deer musk. That ages old animalistic...

 It was a full seven years since Prada introduced an entirely new perfume for either gender, exploiting its established lines all this time. To my disappointment, the new women\'s pillar fragrance, Prada Paradoxe, fell short. It\'s a women\'s...

Photo by Bianca Czarnock on behance, borrowed for educational purposes Dior\'s Dolce Vita fetes its 30th anniversary this year, being launched in 1994, when Dior was very careful with its new launches and the firm was creating mega-hits that...

 Much of our information on the particularities of Sergey Diaghilev the man come from the many exhibitions and press catalogues which have been relying on the lasting aftermath of Les Ballet Russes in Europe. Apparently the story of the Diaghilev...

Encens Mythique by Guerlain is a great choice for mid-season as well as wintertime in the north hemisphere, because it adapts so well to a multitude of requisites. I\'m talking of the revamped edition in the cylindrical bottle with the gold...

Elizabeth Arden Green Tea is one of Francis Kurkjian\'s timeless success stories, which built his reputation for effortless light diaphanous fragrances, in turn setting the record for his own Maison Francis Kurkdjian creations that sparkle and...

 

 The house of Roger & Gallet presented Bois d\'Orange built from fresh accords of citruses and the warm nuances and strength of wood several years ago, but it\'s still in production, perfect for warmer weather. The fragrance invites for a long...

 There are not as many fragrances with a leading narcissus note, as I would wish, and some of the best have been discontinued, for example, Le Temps d?Une Fête Nicolaï Parfumeur Créateur and Ostara Penhaligon\'s. Patricia de Nicolaï\'s Le Temps...

 True Love is a classic Sophia Grojsman composition in that it possesses three main constituents: a clean, groomed outlook with lots of musk, mainly Galaxolide; a peachy fruity component that blends with the skin; and heaps of sillage with...