Coach Is Cool Again. These Bags Are Why.
If you?re a follower of the Stiletto Jungle Twitter feed ? and, really, you should be ? you may have caught a Fortune article I shared earlier this week on the rebirth of the Coach brand. The crux of the article is that Coach is winning back its luxe reputation, and has the profits to prove it.
So, what happened to Coach" Fifteen years ago, it was an in-demand luxury brand. Then there was the proliferation of knock-offs, lower-quality direct-to-outlet bags, and markdowns. All hallmarks of an upscale brand in rapid decline. And decline it did.
After several years of slumping sales and being the subject of snarky fashion girl one-liners, Coach is back. They?ve got a stellar new spokesmodel in Selena Gomez, and a pricier runway-inspired collection ? Coach 1941 ? that?s selling like hotcakes.
So, how did Coach become cool again" According to Fortune, it was a multi-prong approach that included cutting back on the discounts and flash sales, removing itself from a quarter of the department stores where it was once sold, and refocusing on the up-market consumer. By all accounts, these are the bags that are leading the comeback.
Gone are the days of the ubiquitous logo bag and basic leather satchels. Today?s Coach is led by the best-selling Rogue, a fashion-forward leather bag that starts at $795.00. Upgrades like snake detail and artistic appliques will set you back as much as $1,500.00. Reviewers gush that it?s the best Coach bag in years. I think this dark deni...
Source:
stiletto jungle blog
URL:
http://www.stilettojungleblog.com/
-------------------------------- |
|
Real or Fake" Luxury Watchmaking Battles a Crisis of Authenticity
29-04-2024 04:04 - (
luxury )